Zensanity

In the context of the JGB’s just-released issue on Zen and Popular Culture, it’s worth mentioning Buddhism scholar Megan Bryson’s excellent and extensive blog Zensanity, which focuses on the way the “Zen brand” is used in the marketing of various commodities. As Megan herself writes, the purpose of her blog

is not to mock products with Zen labels, or demarcate authentic vs. inauthentic forms of Zen, but to catalogue the vast array of such products and examine what they say about (primarily American) understandings of Zen.

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About Jovan Maud

I'm a lecturer in the Institute for Social and Cultural Anthropology at Georg-August University, Göttingen, Germany. Interests include: transnational religious networks, popular religion in Thailand, religious tourism and commodification, and digital anthropology.
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